Top 5 Social Apps on Android in Bulgaria: Q2 2025

In the second quarter of 2025, the social app landscape on the Android platform in Bulgaria showcased notable trends. The data, sourced from Sensor Tower, highlights the performance of the top five apps: Facebook, TikTok - Videos, Shop & LIVE, Instagram, Likee - Short Video Community, and Facebook Lite.

Facebook experienced a steady increase in weekly revenue, peaking at approximately $1.6K by the end of June. Downloads fluctuated, reaching a high of 18.3K in the final week of the quarter. Active users saw a slight decline, closing at around 1.6M.

TikTok - Videos, Shop & LIVE maintained strong weekly revenue, with a peak of nearly $38.5K in late May. Downloads showed an upward trend towards the end of the quarter, with a high of 17.3K. Active users remained relatively stable, ending the quarter with over 810K.

The performance of Instagram saw its weekly revenue peak at $1.5K in early June. Downloads increased steadily, culminating in 14.2K by the end of June. Active users remained robust, closing the quarter at approximately 1.08M.

Likee - Short Video Community saw a consistent increase in downloads, peaking at 10.3K in the final week. Active users also grew, reaching over 70K by the end of June.

Lastly, Facebook Lite experienced a moderate decline in downloads, stabilizing at around 7.1K. Active users slightly decreased but remained above 44K.

For more detailed insights and data, please visit Sensor Tower's platform.